 "ICICI Pru Life Insurance Implements Intense's Customer Communication Suite")
Enterprise agility software products company Intense Technologies has announced that ICICI Prudential Life Insurance, one of India’s foremost private life insurance companies, has implemented Intense’s intelligent Enterprise Customer Communication Management (iECCM) Suite for cost effective, multi-modal delivery of branded customer documents.
Making the announcement, Raghav Sahgal, CEO of Intense Technologies said, “ICICI Prudential Life Insurance’s endorsement of our solution illustrates the substantial value proposition of the iECCM Suite for the insurance vertical. We are confident that the iECCM Suite’s proven Relationship-Based Communications capabilities will help ICICI Prudential Life Insurance benefit from across-the-board information and knowledge agility.”
In his statement, Sumit Puri, senior vice president-IT, ICICI Prudential Life Insurance said, “Intense’s solution scope was compelling, specifically when it came to addressing our need for agile, cost-effective, multi-modal delivery of branded customer documents like Welcome Kits, first premium notice, policy statements, etc. The iECCM Suite is a flexible solution that perfectly dovetails with our core insurance solution and doesn’t require any additional software or hardware investments.”
With the iECCM Suite, enterprises can provide customers with a higher degree of empowerment and a qualitatively superior service experience while crafting the customer intimacy that helps in customer retention. Clients also benefit from a dramatic reduction in costs, enhanced productivity and accelerated time to market.
Intense’s flagship enterprise agility solution, the iECCM Suite is a Service Oriented Architecture (SOA) driven, highly scalable Relationship-Based Communications solution for enterprises across the telecom, banking and financial services verticals.
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