IBM Unveils Digital Experience Software

IBM has announced new Digital Experience software that allows organisations to create customised digital experiences that reinvent the way they engage with their most important audiences: customers, employees and business partners.

Aligned with IBM’s Smarter Commerce initiative, the new software allows line of business employees from marketing, sales, HR and customer loyalty, to produce, share and distribute digital content on the fly, to all mobile and social channels – without the need for IT technical skills or outside assistance.

The growth of mobile, online, social media and commerce trends have spawned the rise of the digital consumer which requires businesses to deepen their interactions with individuals and accelerate data driven decisions into functions such as marketing, sales, service and human resources.

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Building on these demands, IBM’s Digital Experience software allows CMO’s to provide customers with relevant information and offers that are based on their preferences and can be published quickly to all digital channels and mobile devices. For example, while at a conference, marketing and event teams can develop professional grade assets that incorporate client interviews, show floor footage, audio and text overlays and in a few simple clicks publish it to the broadest range of social, mobile and online channels.

Executives across the C-Suite acknowledge the need to reorient their businesses and deliver more personalised experiences to become more competitive in a digital economy. In fact, according to a Forrester survey of customer service professionals, more than 90 percent stated that customer experience is a top strategic priority for their firm.

HR executives can use these same technologies to connect new hires with seasoned employees who can answer questions and share pertinent insights that will improve and accelerate the orientation process.

“The digital era is being driven by the proliferation of mobile and social networks which have transformed the way organisations engage and do business with their key audiences, which we refer to as Social Business,” said, Himanshu Goyal, Country Manager - IBM Collaboration Solutions, IBM India/SA. “To succeed, companies must look beyond websites to create digital experiences that marry analytics, deeper social engagement, compelling content and design for mobile delivery in order to engage audiences on their terms and on their time.”