IBM India Lab Develops Data Security Solution

The Indian lab of IBM has brought out a new solution to protect against theft of sensitive data from call centres, a major concern of the growing Indian outsourcing market.

“We have developed a solution that offers advanced data masking technology, which is a speech analytics tool that detects and masks private and sensitive information, both audio and on-screen without disrupting customer services or business operations,” said Guruduth Banavar, director, IBM India Research Laboratory.

The technology solution has been internally code named AudioZapper. Banavar claimed the solution, developed after 18 months of intensive research in India, was the only solution in the global marketplace that addressed complete security concerns of a call centre.

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“There have been some attempts on data masking of conversation but none have proved to be worthwhile. The IBM solution offers the required protection of confidential data such as credit card numbers, personal identification numbers (PIN) and social security numbers from getting into wrong hands,” he said.

The cost of this technology is not yet ascertained as the product would be transferred to the marketing arm of the company post development. (PTI)