IBM Helps Sun Direct TV Tune Into Customers

IBM has announced that it has signed a major services deal to implement and manage Customer Relationship Management (CRM) related applications and services for Sun Direct TV (SDTV), part of Sun TV Group, based in Chennai, India. This multi-year deal includes end-to-end services, from strategy through implementation, and displaces Sun Microsystems, the incumbent provider.

“As we continue our aggressive growth plans, we will rely on IBM to help us tackle key issues surrounding billing and customer relationship management, as well as develop ways to get better insights on customer behaviors,” said Tony D’Silva, COO, Sun Direct TV.

Under terms of the agreement IBM will build and maintain a dynamic infrastructure for SDTV that will leverage IBM Global Business Service’s extensive experience in the DTH market. In addition to providing SDTV with application management services, IBM will help SDTV to expand its billing portfolio enabling them to efficiently handle rapid customer acquisition across India. The deal also includes IBM hardware and software including Power Systems, System x and Storage Systems.

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“Our work to create a dynamic and scalable CRM platform will position SDTV to accelerate its market growth,” said Avinash V. Joshi, Director – Communications Sector, IBM India and South Asia. “This solution will draw upon our media and entertainment industry expertise, realise breakthroughs in service delivery, reduce infrastructure costs, improve risk management and lay the foundation for future services.”