HP, WWF Partner To Launch Earth Hour 2009 In India

Hewlett-Packard (HP) has announced its partnership with the World Wide Fund for Nature-India (WWF) as the ‘Green Technology Partner’ for Earth Hour 2009 – the global climate change campaign. HP will partner with WWF-India in support of the ‘Earth Hour’ campaign to drive greater community awareness and action around behaviour affecting climate change, encouraging individuals and organisations to make a difference in the fight against global warming.

The Earth Hour 2009 is taking place on Saturday, March 28, 2009 at 8:30 pm in cities around the world including India. During Earth Hour, millions of individuals and businesses will turn off their lights for one hour, demonstrating that by working together, we can all make a difference in the fight against climate change. HP will be turning off the lights in all HP site buildings in India for Earth Hour.

“HP is pleased to extend its partnership with WWF in this unique initiative to combat issues around climate change,” said Bina Raj-Debur, director, Corporate Marketing, HP India. “For decades, we at HP have been committed to reducing our environmental impact and making it easier for our customers to ‘go green’. Through the ‘Design for Environment’ programme, HP has brought to market energy-efficient products and reuse and recycling services for businesses in India,” she added.

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Ravi Singh, WWF India, said, “Earth Hour is a unique initiative with which we hope to raise awareness and encourage people to make energy reduction a priority.”

He added, “Collaboration is essential in this regard. We are confident that our partnership with HP will help us make a powerful impact in educating others about climate change and energy efficiency.”