HP Unveils New Suite Of Analytics Services

HP Enterprise Services has announced a new suite of analytics services that enable enterprises to derive value and insights from Big Data that improve customer engagement and speed response to market opportunities within key business functions.

Targeted sales and marketing activities, resulting from insights obtained via data analytics, enable organisations to drive revenue growth, operational efficiency and customer retention. However, many enterprises are missing opportunities for customer interaction because they lack the tools and expertise needed to identify the hidden value within their Big Data.

The new HP Actionable Analytics Services—an expansion of HP’s Information Management and Analytic Services—enable clients to implement analytics to impact their top line and streamline key business processes such as customer offers, procurement, supply chain and inventory operations.

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HP Actionable Analytics Services combine innovative technologies from HP Labs, HP Autonomy and HP Vertica with HP’s experienced analytics professionals and data scientists.

“The proliferation of Big Data has left many organisations sitting on a wealth of information; yet few use the data to its full potential to support their goals,” Marshal Correia, vice president & general manager, Enterprise Services, HP India.“ With HP Actionable Analytics Services, organisations can target the key business functions of inventory, procurement, field force and sales offers with the necessary insights in real time to drive profitability both today and in the future.”