 "HP Launches Solutions For Emerging Businesses")
HP has unveiled a series of state-of-the-art products and solutions specially designed to help SMEs in India leverage IT for business growth, achieve sustainability through green IT and create immersive experiences for better customer intimacy.
The SME sector accounts for 30 percent of the total commercial IT spend in India. According to ICT market intelligence firm, IDC, the biggest market transformation the sector will experience in 2010 will be business’ attitudes toward technology, which will be increasingly viewed as integral to long-term success*.
“Businesses are constantly in a race to think and react faster than others, more so in the year of recovery,” said Chua Hwee Koon, Vice President, Mobile Business Unit, Personal Systems Group, HP Asia Pacific and Japan.
To maximise the impact technology can have on the SME sector in India, HP addressed the challenges that CIOs are facing in 2010 as they rethink their IT investments to position for growth in the recovering economy. The company also showcased a series of solutions in action in a variety of business, education and retail environments. Two scenarios where the new solutions can help are detailed below.
Green IT for Sustainability
Climate change is putting pressure on governments and businesses to reduce their carbon footprint. At the same time, businesses and governments need to collaborate easily beyond borders. HP is enabling collaboration while reducing carbon emissions with solutions like HP SkyRoom.
HP SkyRoom is a HD videoconferencing software that offers live, real-time collaboration for face-to-face meetings to link people and their content. With HP SkyRoom, air travel can be reduced as distance and time zones can be bridged for business professionals to meet and collaborate virtually.
Immersive Experiences for Better Customer Intimacy
HP also showcased how enhanced customer intimacy can be achieved by transforming traditional retail environments into enriched retail environments through the Points of Attraction; Entry; Consideration and Purchase with its portfolio of digital signage and retail Point-of-Sale products and solutions.
Bouquet of Solutions
Transforming Businesses
• Mobile computing
• Virtualisation and thin client computing
• Manageability
• Green IT
Transforming Education
• Multi-Seat Computing
• 1:1 computing
Transforming Retail
• PoS Solution
• Digital Signage
*India ICT Market Top 10 Predications 2010
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