HP Enhances MagCloud Service

HP has announced new services for its MagCloud print-on-demand publishing platform, offering publishers more opportunities to deliver their ideas, stories and images into readers’ hands.

New features such as worldwide shipping, additional binding options and a digital magazine iPad application enable publishers to reach an even broader audience.

“MagCloud has enabled thousands of magazine publishers to sell hundreds of thousands of magazine issues, generating millions of pages of new content. These new MagCloud services unlock an even greater opportunity for growth, providing readers the freedom to consume the targeted content they want in the format they want, whether that be print or digital.” said Andrew Bolwell, Director, New Business Initiatives, HP

New MagCloud features include:

- MagCloud magazine store and reader application for iPad available at no additional charge through the App Store, the MagCloud iPad app allows readers to download a digital copy of the magazine onto their iPad device, with the option to purchase printed copies directly from their iPad. Now any publisher from traditional to niche magazines can offer content in both digital and print magazine formats using MagCloud as a common platform.

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- Worldwide shipping – With extended shipping offerings, readers worldwide can now order single issues of the magazines available through MagCloud.

- Perfect binding – MagCloud now offers publishers the option for perfect-bound magazines, which provides a more professional look and accommodates a much higher page count – more than 300 pages.