 "HomeShop18 Launches Virtual Shopping Wall At New Delhi's IGI Airport")
HomeShop18 in association with Delhi International Airport (P) Ltd. (DIAL) has introduced a cutting edge Virtual Shopping Wall. The virtual wall is named ‘Scan N Shop’. This Virtual Wall offers premium merchandise to consumers at Terminal 3 (T3) domestic side of New Delhi’s-IGI Airport (IGIA).
Around 45000 passengers depart daily from T3 of IGIA with each having an average of 60 minutes at hand before boarding a flight. With this HomeShop18 virtual shopping wall, the passengers will get a new and innovative shopping experience as they will be able to view range of products like consumer electronics, mobiles, tablets, clothing, accessories, fashion jewellery, perfumes, etc. on dynamic screens. HomeShop18 has brought in world leading technology to the market with this innovation.
At HomeShop18’s virtual shopping wall, Scan N Shop flyers will be able to order by simply scanning the QR code displayed against each item or over the phone at the call centre. HomeShop18 has also enabled the convenient cash on delivery payment method to drive trials and will follow it up with mobile payments subsequently.
Sundeep Malhotra, Founder & CEO, HomeShop18 explained, “With the Virtual Shopping Wall, HomeShop18 embarks on the next major journey into mobile-commerce (m-commerce). By bringing m-commerce to India, HomeShop18 is taking the convergence of mobile and retail to a new high. The brand today offers the widest portfolio of products, addressing a wide range of consumer needs. Backed by extensive R&D, HomeShop18 is reinforcing its commitment to innovation in offering the best customer experience. The idea behind ‘Scan N Shop’ is to enable tech-savvy, smart-phone and tablet users to experience a smart new way of shopping. In DIAL, we have found a true innovator as a partner. T3 is a marvellous lifestyle destination and ‘Scan N Shop’ couldn’t have found a better location.”
Malhotra further added, “This new mobile shopping format is consistent with our legacy as the virtual retail pioneer in India. We are glad to introduce such evolved technology leading shopping experience to consumers in India. HomeShop18 has deployed truly unique technology to present customers a dynamic shopping environment, where the products offered are refreshed remotely on the basis of stock availability, performance and host of other dynamic factors. In many ways, Scan N Shop is India’s big bang dive into the world of mobile shopping.”
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