Google aims to push business apps in the enterprise with PwC deal

Google is partnering with accounting and consulting giant PricewaterhouseCoopers to drive cloud adoption among businesses. The partnership will help push Google for Work apps into the lucrative enterprise market.

They say their goal is to “help companies collaborate more effectively, better use technology and information, and adapt to the disruptive forces shaping the world.”

As part of this new relationship, PwC will help their clients evaluate and plan their move to the cloud. Any company can benefit from the ability to work better together from anywhere with Drive for Work and Android. PwC will also help clients build custom applications and mobile solutions relevant to their industries - improving processes like invoicing and talent management - using Google Cloud Platform.

“For our clients, acquiring the knowledge most important to their operations, securing that information and using it optimally are critical - now more than ever before,” said Luke Sayers, CEO, PwC Australia. “PwC is teaming with Google to offer our joint knowledge and capabilities to clients - giving them one place to go, maximizing experience and assets from both organisations.”

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In-fact, PwC has also begun using Google for Work products to its own operations. The company is transitioning 40,000 people in the United States and 5,000 people in Australia to Google Apps, which include Gmail, Calendar, Hangouts, Drive and Docs. The deployment makes PwC as one of Google’s largest customers.

“Ultimately, our collaboration is about helping clients to embrace their journey to the cloud, and transform their organisations to thrive and maintain relevance in a rapidly changing world,” said Tom Archer, PwC’s Google Strategic Alliance Leader.

“Millions of companies, large and small, look to Google to help them launch, build and transform their businesses,” said Amit Singh, President, Google for Work. “We’re delighted to enter into a relationship with PwC - a leading advisor for businesses around the world - to bring the best of Google to work and help companies innovate. It’s great to see PwC lead by example, accelerating their own journey to the cloud that will lead to enhanced collaboration, greater speed and ultimately, transform their business for the digital era.”

In early September, Google rebranded its Google Enterprise as ‘Google for Work’. “We never set out to create a traditional ’enterprise business – we wanted to create a new way of doing work,” Executive Chairman Eric Schmidt explained in a blog post about the rebranding. “So the time has come for our name to catch up with our ambition.”