Godrej Consumer Products Chooses QlikView Business Discovery Platform

QlikTech, a player in Business Discovery – user-driven Business Intelligence (BI) – has announced that Godrej Consumer Products Ltd. (GCPL), part of one of India’s conglomerate, has chosen the QlikView Business Discovery platform to assist in their sales and distribution performance.

GCPL needed their sales staffs across the country to have online interactive access to their sales and distribution data in order to monitor and drive performance. To meet the requirements of the business, GCPL was looking for a solution which would enable the business users to interactively access millions of rows of large data. The challenge was accentuated due to the vast size of data held by a number of distributors and retailers across the country selling a large number of products. The business wanted to slice and dice information across geographies, products and sales hierarchies.

With QlikView, GCPL will be able to:

• Gather insights across geographies, product lines and sales hierarchies with the data volume totaling millions of records

• Disseminate actionable information to the business users across locations and provide information on the basis of role & responsibility (need to know basis)

• Complete this entire process with greater speed

“The simple fact is we needed a powerful and user intuitive BI solution that could facilitate the business users pan India to understand the sales and distribution performance and aid them with strategic insights for better decision making,” said Subrata Dey, Executive Vice President (Information Technology) at GCPL.

Phillip Beniac, Regional Vice President – APAC, QlikTech said “We are proud to be assisting GCPL in their strategic efforts to gain insights into their business performance.”

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