 "Get Your Bus Tickets 'mChek-ed' To You")
mChek, a provider of mobile security and payments services, and redBus, a pioneer in online bus ticketing, have entered into a partnership to facilitate booking of bus tickets through mobile phones. Customers can avail this service by choosing the mChek option on the redBus website ( www.redbus.in ), or by sms-ing ‘REDBUS’ to 543219 (toll-free) from their mobile phone.
Bus travel is one of the most widely-used modes of inter-city travel; additionally, every fourth Indian is now connected via a mobile phone**. redBus and mChek have combined to leverage the business opportunity in facilitating booking of bus tickets through mobile phones across 300 bus operators and more than 4000 routes.
“mChek’s vision is to make payments for all goods and services possible through the security and convenience of mobile phones and we are pleased to work with redBus and extend the reach of mChek to bus ticketing,” said Sanjay Swamy, CEO, mChek.
Booking Procedure
Customers who choose the SMS option to book their tickets can use any mobile phone to browse through routes, select the appropriate journey, authorise the purchase with their mChekPIN and receive an instant payment confirmation and ticketing information on their mobile phone itself in less than 60 seconds.
Alternatively, customers can select the mChek payment option on the redBus Website. This capability allows customers to browse/select on the Internet, and choose the mChek option for payment. Customers merely have to enter their mobile number on the Internet and authorise the transaction on their mobile, without ever having to share payment credentials with a merchant.
Commenting on this novel initiative with mChek, Phanindra Sama, CEO, redBus said, “redBus was founded to help travellers book bus tickets with convenience and by partnering mChek, we are taking this convenience one step further as they can now book bus tickets just by sending an SMS.”
**Source: Gartner’s report titled ‘Forecast: Mobile Services, Asia/Pacific, 2003-2012’
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