GE, Intel Create Home Healthcare Venture

General Electric and Intel have joined forces to develop devices to help doctors monitor patients’ health remotely, an area they believe could become a multibillion-dollar business. The US conglomerate and the world’s largest chip maker will develop devices that they expect to save money by allowing healthcare workers to monitor the sick and the elderly outside of hospitals or medical offices. They plan to invest $250 million in the field over the next five years.

“The digitisation of healthcare is in the first inning,” said Jeff Immelt, chief executive of GE, the world’s largest maker of medical-imaging devices. “We think it’s going to grow quickly.” It could become a “multibillion-dollar” business, he said. By treating patients remotely, the venture aims to reduce the cost of healthcare for the elderly and people with chronic conditions such as diabetes or heart disease, which require prolonged periods of treatment.

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“Something like 80 percent of the spending today in the healthcare system is on chronic care patients,” said Paul Otellini, CEO of Intel. “This has the potential to take that down dramatically because a day at home costs a heck of a lot less than a day in the hospital.” While there has been a lot of discussion about remote technology in the health industry, providers have been slow to implement it, in part because of concerns about a lack of standards in how the devices would communicate, said Andrew Rocklin, principal at Diamond Management and Technology Consulting in Chicago. “GE is big enough and already has a distribution channel in place,” Rocklin said. “If they can ramp up sales of this kind of tool quickly enough, the standards will follow.”

Other big tech companies working on developing common healthcare information standards include Google and Microsoft.

Growing Niche

The two companies estimate current market demand for home healthcare amounts to $3 billion a year, a figure that they expect to grow to $7.7 billion by 2012. The venture will likely mean little for GE in the immediate future, but could present an important growth vehicle over the long term, said Matt Collins, capital goods analyst at Edward Jones in St Louis. “Investors would be disappointed if they weren’t thinking about long-term opportunities,” Collins said.

GE and Intel already have products on the market aimed at filling this niche. GE’s healthcare unit will take over distribution and marketing of Intel’s Health Guide product. That product allows physicians to check vital signs like blood pressure and weight remotely and to provide patients with reminders related to their health, such as when to take medicine. GE offers QuietCare, a system primarily used in nursing homes that tracks residents’ movements and can alert doctors to falls. GE’s current home health-monitoring business generates less than $100 million in revenue, Immelt said.

Intel chose to join forces with GE because it already has a sizable operation selling healthcare products to institutional buyers like hospitals and insurance companies, which are the primary customers for these devices. GE’s healthcare arm, which Immelt headed before taking on the top job at the Fairfield, Connecticut-based company, also makes medical imaging devices like MRI machines. Profit at the unit last year fell 7 percent to $2.85 billion on revenue that rose 2 percent to $17.39 billion. (Reuters)