Frrole Launches Enterprise Offering

Frrole, a social intelligence startup that helps media and brands mine deep insights and precise, curated content from social conversations, announced its enterprise offering targeted towards the media and entertainment verticals. The Twitter data based offering has three components–data APIs allow clients to access Frrole data streams and use it to build or plug into any application, a Visual Suite allows clients to select and integrate plug and play display applications into their products within minutes and Solutions allow Frrole to work closely with clients for a large project that requires complex data interactions. Frrole is part of the winter batch of the Microsoft Ventures Accelerator in Bangalore, India.

Announcing this major initiative, Frrole CEO and co-founder Amarpreet Kalkat said: “Over the last 1.5 years, we have built a powerful semantic engine that algorithmically extracts meaningful, relevant and informational social insights from Twitter conversations. Today’s launch is a major milestone for us and for the $1+billion and ever growing media and entertainment industry as it will offer them unique and innovative ways of maximising the return on marketing spends. Customers can now use Frrole to extract curated, precise content related to topics, location, products or campaigns, and integrate it within their applications, e.g. to display tweets/ photos shared by users during a product launch. They can also derive insights from social conversations, for example to determine who is the most talked about celebrity in India in real-time. And by using Twitter as a communication channel, our customers will be able to amplify their messaging and reach manifold, for example a TV show can now ask people to vote using a hashtag instead of a traditional SMS.

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For example, when GMA News created an online and on-air social experience to cover Philippines 2013 elections, it achieved record breaking 21 million page views, 4 times more than the second place competitor. Similarly, X Factor witnessed 600% jump in twitter activity after its social integration, achieving 11% share of voice and becoming the most social TV show.

“Frrole has the expertise in identifying, filtering, integrating and monitoring the data and insights that media and brands cannot do without in today’s socially connected world. I am super excited about this new offering, and wish the team all the best,” Narayan added.