Fordela Offers Businesses Secure Way To Integrate Video

The Fordela Corporation, based in California, has launched an online video platform, Fordela Media Manager, which is a full-hosted service designed to bring the benefits of ‘Web 2.0’ to the business world sans the risks of a public video-sharing site.

Fordela’s founder, Jason Deadrich, said, “Everyone is familiar with public video-sharing sites for the general consumer. The business world understands how important these new technologies are. They have the potential to become a category exploding product in business-to-business communication. But the sharing culture of public video sites also creates security problems”.

He further added, “It’s natural for companies to want to maintain control over their communications. They are reluctant to put video content on a public video sharing site because they would lose control over what happens to their content and who sees it, and would have no record of who saw what. So any enterprise application of this technology must offer security and control”.

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Fordela’s solution is an on-demand media management system that allows clients to control who sees their shared material, record viewer details and monitor the extent to which they use it. It also enables clients to generate business. By exploiting the system’s ability to control and monitor usage, clients can charge for the content.

Fordela’s platform is not a standalone system but a fully-customisable technology that clients can integrate seamlessly with their existing intranet systems. It is typically aimed at medium to large-sized companies seeking to integrate video into their networks.

Deadrich concludes, “Businesses can now use their video libraries to evaluate viewer trends and apply their learning toward making the right decisions and achieving sustainable performance improvement”.