eYantra Launches eTail

eYantra, a Hyderabad-based brand merchandising company, has made a foray into the Internet and Intranet based customised online brand stores, by establishing eTail, to synchronise and energise their online brand store vertical across the globe.

eYantra has invested and developed in-house proprietary technologies which enable them to deliver value advantage to their clients both in terms of cost and service experience.

According to Phani Raj, managing director, eYantra Industries, “The concept of Corporate Merchandising has undergone a paradigm shift and is now considered as a high potential brand awareness vehicle. eYantra expects to play a pivotal role in the offline and online retailing business in the country”.

eTail caters to all employees of specific companies to order and buy corporate merchandised products online. eYantra has entered into long term merchandising contracts with several industries like Tech Mahindra, TCS, Accenture, Sasken, HCL, Genpact and ING Vysya Life Insurance.

eYantra expects to host 100 online brand stores by end of this year.