Evolving Cyber Threats Draw Investments Into Secure Content Mgmt Mkt

In the face of ever-evolving cyber threats and attacks, secure content management (SCM) solutions have become a necessity for companies. The growing criticality of e-mail and web as business enablers, further highlights the need to defend network gateways. Hence, as enterprises in Asia Pacific look to protect their virtual assets, the region’s SCM market is poised for rapid growth.

New analysis from Frost & Sullivan, finds that the market earned revenues of over $570.6 million in 2011 and estimates this to reach $1,787.8 million in 2018. The market also registered a healthy, year-on-year growth rate of 12.9 percent in 2011, and is expected to witness a steady compound annual growth rate (CAGR) of 17.3 percent till 2018.

“With the convergence of IT and business, organisations have to protect sensitive data and manage network activity,” said Frost & Sullivan Research Analyst Vu Anh Tien. “Therefore, they are keen to invest in e-mail and web security solutions to maintain an advanced level of security against high profile attacks and spam.”

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The need for companies to manage web usage behavior among employees and improve productivity also encourages adoption of web security technologies. Moreover, national and industrial regulations promote awareness among end users, driving them to actively enhance their security solutions.

However, several service providers offer managed security services as an alternative to product deployment, dampening market growth. Managed security services and even some cloud-based security services are growing popular with small and medium enterprises (SME), and are particularly well-received in Australia, Hong Kong, and Singapore, which are SME-centric markets.

“Enterprises are keen to leverage service providers’ expertise to ensure that they do not compromise on overall security, further strengthening the appeal of managed services,” said Anh Tien. “Nevertheless, cloud and mobile computing trends will provide more opportunities for vendors in the SCM market.”

The ability of these vendors to provide cost-effective e-mail and web security solutions will be a critical differentiator for market expansion.