IBM has announced that ESDS, an IT infrastructure services and solutions provider, has selected IBM PureSystems to bring greater business efficiencies in their cloud architecture as well as provide hosting services for customers. The solution aims to provide flexibility to many ESDS customers who are growing their business operations.
Facing a growing number of customers in need of additional hosting services, ESDS required an integrated and scalable system for its cloud offerings. Because many of these cloud offerings are currently supporting banks, as well as mobile text and voice messaging apps through both private and hybrid models - and their growth is unpredictable - ESDS needed an infrastructure which could be rapidly expanded and seamlessly integrated with their existing solutions. More importantly, they wanted a single vendor that could meet their business needs while avoiding integration issues that can result from using multiple vendor products in a datacenter environment.
“We selected IBM’s Smarter Computing approach and PureSystems as it was the best platform to meet our business needs,” said Piyush Somani, CEO/MD, ESDS. “The combination of IBM’s technical expertise and focus on driving innovation with advanced technologies will enable us to grow our business. Additionally, IBM PureFlex offers a compelling value proposition designed to scale on-demand, depending on our business needs. Life cycle of the product we were considering was another important criteria for us. PureFlex was our only option to have a scalable and flexible cloud infrastructure which can last for next 10 years.”
IBM PureSystems was selected over Dell and HP after a thorough review of overall capabilities. PureSystems offered the Scale-In System Design, Cloud ready architecture, longer life cycle and easy scalability during force majeure situations that ESDS needed. With the addition of Flex Systems Manager (FSM) ESDS can now control their entire IT infrastructure including compute, storage, network and other capabilities, from a single window pane. This has simplified their overall management capabilities and cut down infrastructure costs.
“IBM is helping Managed Service Providers (MSPs) drive a paradigm shift by enabling them to anticipate and resolve problems proactively, create new opportunities with clients and pioneer new business models,” said Chetan Naik, Regional Executive – West, IBM India/South Asia. “IBM PureSystems is ideal for MSPs evolving to SaaS/PaaS business models, emerging markets, medium sized businesses and application development use.”
ESDS began operations in 2005 and quickly established itself as one of the leading hosting companies in India. It has over 33,000 clients worldwide, many of whom are dependent on their Internet presence. ESDS has indigenously developed the concept of a high specification, carrier-neutral and fully managed Data Center in the state of Maharashtra. It consists of a group of hosting companies based in India, United Kingdom and the United States.


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