ElectraCard Services Unveils Loyalty Mgmt Soln For Barclays Bank

ElectraCard Services, a wholly-owned subsidiary of Opus Software Solutions, has launched the electra Loyalty Management System for Barclays Bank, India. With this new solution, Barclays customers can now benefit from various loyalty programmes and get exciting rewards across multiple banking channels.

The Enterprise Wide Account based Loyalty Management software solution enables Barclays Bank to link the differential reward programmes to multiple banking channels i.e. ATM services, debit cards, Internet banking and mobile banking services.

Barclays Reward Points Program is a unique loyalty plan where customers are incentivised to use alternate channels of the bank. These loyalty points are earned for transactions done on Barclays Debit Card, Mobile Banking, Internet Banking and ATMs and for registration and activation on various banking channels.

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

Ramesh Mengawade, CEO, ElectraCard Services and Opus Software Solutions, said, “In a dynamic business environment, customer expectations are to be met before they realise it themselves. Barclays’ loyalty management programme is designed to ensure that. We are happy to deliver an end-to-end solution for this loyalty programme.”

Ramanathan Gopalakrishnan, interim MD and COO, Barclays Global Retail and Commercial Bank (GRCB), India, said, “At Barclays, we always put the customer first. It is our belief that cutting-edge technology should be the backbone of all our customer propositions. Partnering with ElectraCard Services gives us the ability to enable our customers to avail of our rewards-led loyalty program that spans multiple banking channels.”