Drishti Enables Phone-Based Ticket Booking For Bigtree Entertainment

Drishti-Soft Solutions, a provider of communications solutions, has powered Bigtree to implement phone-based ticket booking throughout the country.

Bigtree aims at providing advanced, voice-based customer interaction service through its portal www.bookmyshow.com. It was imperative for Bigtree to lower transaction costs, operational costs and human dependency to pass on the benefits to consumers. Bigtree was looking to consolidate its existing customer base and win more customers through automated, customer-centric services. They wanted a solution that could facilitate call identification, and also play area-wise movie updates and special offers through IVR. As the IVR keeps changing every week with the release of new movies, a solution was needed that could change the IVR without having the need to change the IVR code.

Bigtree wanted that the solution should smoothly integrate with their in-house enterprise applications and database and payment gateway to implement credit card booking directly on the IVR without agent intervention.

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“Drishti’s technology platform, DACX Ameyo, proved to be just the right solution that could understand our workflow, and address the core issues in order to achieve process automation while lowering operational and transaction costs. We look forward to Drishti’s support in the future too,” says Parikshit Dar, director, Technology, Bigtree.

Bigtree chose Drishti’s DACX Ameyo because of its comprehensive feature set, high responsiveness, and expertise of the Drishti team. Bigtree achieved higher operational efficiency even after reducing the number of their agents to 40 percent.