Compliance Initiatives Continue To Drive Content Management Mkt

The content management (CM) market in the Asia/Pacific excluding Japan (APEJ) region grew by 12% year-on-year to reach US$122 million in the first half of 2010, according to the latest IDC Asia/Pacific Semiannual Content Management Applications Tracker. Countries like Australia, Korea, India and Singapore made up 77% of the total revenue for CM market in the region.

“Compliance initiatives continue to fuel significant spends on CM systems. Information governance is also becoming a driver that many CM vendors have been focused on. Information within enterprises is still scattered across a variety of separate systems, including shared file servers, email systems (as attachments), content repositories, and team sites, making it difficult to search and access the necessary information. The need to improve information workers’ productivity by enabling users to organise, store, share, and find business documents thus becomes a core driver for content management software market,” says Ridhi Sawhney, Market Analyst, IDC’s Asia/Pacific Software Research Group.

IDC foresees that growth in the CM market in APEJ will remain positive and expects the market to reach US$ 477 million by 2015. Countries like India, Singapore and the PRC are expected to contribute strongly to the growth during the forecast period. Automation of document- and paper-intensive business processes and streamlining these processes using business process management in tandem with content management and capture solutions are the key drivers for the CM market growth.

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Figure 1

Notes: The data refers to software license, maintenance, and subscription/other software revenue only.

Source: IDC, 2010

IDC sees tremendous opportunities for content management vendors to automate document intensive business processes by tying content management to business process management (BPM). These applications offer very compelling ROI as they improve operational efficiency, business process quality and agility, as well as compliance by replacing manual processes with automated processes that allow higher visibility and audit ability. Along with workflow, capture and image management often plays a large role in content-enabled applications.

Ridhi adds, “Large enterprises are seeking out solutions that integrate with their existing investments in IT infrastructure and enterprise applications, and that offer broader capabilities. As the content management market continues to mature and content management systems become a core component of the enterprise information management infrastructure, integration with the desktop— email and calendaring, authoring tools, and so forth— and with widely installed collaboration software becomes key.”