 "Citrix Signs On Redington As Value-Added Distributor For India")
Citrix Systems, a provider of application delivery infrastructure, has announced that effective May, 2009, Redington India, a provider of IT products and support services will serve as its national value-added distributor. Under this agreement, Redington will distribute all products in the Citrix portfolio across the country.
The partnership with Redington is a validation of the strong channel push by Citrix to increase its market share in India. The company believes that there is huge market potential for virtualisation across sectors in the country.
Redington will help Citrix reach out to newer markets across Tier 2 cities and grow their current partner base of Citrix Solutions Advisors (CSAs) for virtualisation and application delivery products. Together, they will engage in several go-to-market activities, educate partners and make them aware of the training and support initiatives from Citrix.
“Our distribution partners have always played a pivotal role in our go-to-market strategy in India. With its nationwide reach and diversified portfolio, Redington is positioned to deliver our solutions to the newer and promising markets in the country. This collaboration will help us strengthen our presence in India,” said Souma Das, vice president, India sub-continent, Citrix.
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