Cisco Integrates Linksys SMB Channel Partner Programme

Cisco has announced that it is incorporating the Linksys Small-Business Channel Partner Program services and assets into the Cisco Channel Partner Program. This process includes bringing the Linksys Business Series products into the Cisco SMB portfolio and providing Cisco channel partners with access to a more diverse solution set to allow for more choice and increased revenue potential.

“The SMB market continues to present tremendous growth potential for Cisco and our channel partners, and we have been successfully serving the sector with solutions from both Cisco and Linksys,” said Andrew Sage, vice president of Small Business Sales, Worldwide Channels at Cisco. “We believe that taking a coordinated approach across technology and go-to-market strategies is a natural evolution that brings greater synergies to our customers and channel partners alike. This includes an array of channel programme benefits to meet the broad requirements presented by our partners’ customer base, all designed to increase revenue potential and enable us to focus collectively on serving the SMB customer.”

More than 20,000 Linksys global channel partners will have the opportunity to become part of the Cisco Channel Partner Program. To help ensure continuous access to resources and tools, Linksys Partner Connection (LPC) members have until September 16, 2008, to become Cisco Registered Channel Partners.

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This SMB channel partner programme expansion does not affect the Linksys consumer sales efforts. Linksys will remain focused as a Cisco division charged with developing consumer-focused solutions found through retail and online storefronts.