 "Capgemini Launches Global Business Analytics Service For Telcos")
Capgemini, the providers of consulting, technology, and outsourcing services, and Oracle have announced the launch of Business Analytics for Telecommunications, strengthening Capgemini’s global Business Information Management (BIM) Service Line. This new solution provides an accelerated platform to help telecommunications companies gain insight into their entire customer relationship, from campaign performance to customer analytics. It builds on Capgemini’s expertise in the telecommunications sector and Oracle BI technology.
The solution works closely with the Oracle Communications Data Model, Oracle’s standards-based, comprehensive data model, designed and optimised to address the needs of the communications industry. This new pre-built solution can enable complete implementation within a very short time span, leveraging existing customer data warehouses and bringing business analytics closer to the user.
Using analytical scenarios built specifically for the telecommunications market, it provides an analytical tool for communications service providers to enhance their customer-centric business intelligence capabilities. Through a range of business-oriented dashboards, reports, what-if analysis and value driver trees it provides a 360 degree view of customers and helps analyse campaign performance to drive customer loyalty and improve retention. It also provides predictive analysis on customer behaviour, sales opportunities and revenue forecasts. The deployment of the solution leverages Capgemini’s global Rightshore delivery model, which combines resources from the right balance of onshore, nearshore and offshore locations. In particular it is supported by Capgemini’s dedicated Centers of Excellence in Mumbai, including the Customer BIM Experience (CUBE), which provide input through research and development to determine the best deployment methods for each customer.
“As organisations become more sophisticated in their use of business analytics, they increasingly expect solutions tailored to address specific business challenges, and to rapidly accelerate deployment times and speed to value. The launch of our Business Analytics for Telcos solution demonstrates Capgemini’s commitment to investment in leading edge analytics solutions for key sectors,” said Paul Nannetti, Global leader BIM Service Line, Capgemini.
“Combining Capgemini and Oracle’s deep expertise in communications, with industry specific pre-built business analytics, can provide our customers with a low risk, rapid return on investment. We are confident Capgemini’s expertise in working with Oracle products will deliver this robust platform for extended enterprise-wide analytics for leading communications companies,” said Dan Ford, Vice President and General Manager, Oracle Communications.
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