McAfee Announces Advancements In Endpoint Security Products

As part of its Security Connected approach, McAfee announced advancements in its endpoint security products to deliver context-aware security to defend against advanced threats. While first generation security focused on finding and reactively fixing known threats, McAfee next generation endpoint security protects businesses from both known and unknown threats. With thousands of new threats designed everyday, protecting devices, data and applications from the unknown is where companies need to focus.

“Implementing and managing security in complex IT environments that include virtual and physical computing, employee owned devices, servers, laptops and datacentres is a full time job,” said Ryan Finlay, IT Manager for Networking, Telecommunications, and Security at Reliant Medical Group. “Add onto that the challenges of unknown sophisticated malware threats and McAfee’s advanced approach gives us an easy way to provide comprehensive endpoint protection.”

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

McAfee’s new solutions include user-centric dynamic white-listing, day-zero intrusion prevention of master boot records, secure containers for mobile devices, and encrypted remote management to address advanced threats. Third party testing utilising these technologies against an industry standard sample malware set proved this approach to be highly successful. According to an independent test by West Coast Labs, McAfee’s Next Generation Endpoint Security successfully blocked 100 percent of malware. The importance of such advanced protection was further emphasised by Gartner’s Neil MacDonald who stated, “Context-aware and adaptive security will be the only way to securely support the dynamic business and IT infrastructures emerging during the next 10 years.”

“A new generation of mobile devices and users requires the next generation of protection,” said Candace Worley, Senior Vice President and General Manager of Endpoint Security at McAfee. “McAfee advancements in endpoint security protect businesses from both the known and unknown across all platforms. By delivering innovative security technology with the highest levels of protection, McAfee is addressing the customer demand for optimum application performance without impacting user experience.”