HP Blade Servers Power Visual Entertainment At Paprikaas

Visual effects company Paprikaas has selected HP blade server technology to increase production of computer-generated imagery (CGI) and drive cost-saving data centre initiatives.

CGI is used as visual effects in films, television programmes and video games. With CGI, development of a typical 90-minute film often requires the production and storage of more than 2 million hours of digitally created content. These extreme performance and storage requirements, coupled with the rising demand for visual effects, have put competitive pressure on companies to increase production. At the same time, they must drive operational costs out of the business. This is where computing blade solutions come into the picture.

Paprikaas chose HP ProLiant BL460c G5 servers to increase performance and establish an energy-efficiency standard in its data centre. With its low-power module and the quad-core processor from Intel, the HP ProLiant BL460c is optimised for power-constrained environments.

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“The production demands of our business were pushing the power and space limits of our current data centre, so we faced a significant challenge – either build out another data centre or find an energy-efficient server alternative,” said Nandish Domlur, chief executive officer, Paprikaas. “With the HP Proliant BL460c, we’ve increased our available compute capacity significantly without increasing our total power draw a single watt. We also have the compute power required to create the next blockbuster animation.”

HP has also engaged with Paprikaas to provide end-to-end data centre services: thermal diagnostic and data centre transformation services.