Cisco To Acquire Digital Signage Company

In a bid to extend its enterprise digital media capabilities beyond the desktop and move into digital signage space, Cisco has signed a definitive agreement to acquire digital signage software and systems provider Tivella.

Digital signage is an emerging technology that has the potential to transform the customer experience and to promote richer communications. It is quickly gaining traction as companies face a variety of challenges. These include revenue and growth, building and maintaining brand identity and customer loyalty, and effectively reaching target audiences with advertising and marketing.

Companies conducting deployments of digital signage solutions have clearly demonstrated higher brand awareness and sales uplift by targeting relevant information to an audience near the point of purchase.

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Elaborating on the reasons for Tivella acquisition, Marthin De Beer, Senior Vice President of Cisco’s Emerging Market Technologies Group said, “We feel there is enormous potential for digital signage to be integrated into our existing enterprise streaming and live video broadcasting platform. This acquisition will allow us to provide live video, video-on-demand, and other rich media content to desktops and digital signage displays using IP for applications such as targeted communications, advertising, and training.”

Upon closing the transaction, the ten-member Tivella team and its product portfolio will be integrated in Cisco’s Emerging Markets Technology Group.

Cisco did not disclose the financial details of the transaction.