2013 To Witness A New Avatar Of Computing From Intel

Intel brought alive some of the most exciting and effective products in 2012 with the aim of making technology accessible, affordable and usable. And, as the world of personal computing continues to evolve, Intel will be at the forefront of advancements in the computing space with exciting new products and innovations in its product line up in the coming year.

2012 – A Big Year For Intel India

Looking back, 2012 has been an instrumental year in Intel’s growth story in India. Intel has been on the forefront of making cutting edge technology available to consumers across a continuum of devices.

The world’s first Intel based Smartphone, the Lava XOLO X900 was launched in India in March, marking Intel’s global foray into the Smartphone segment.

2012 also saw the introduction of several Intel inspired Ultrabook devices in the market including the Ultrabook convertibles that become a tablet when you need one and an Ultrabook when you want one.

In order to create a digitally literate population in the country Intel and NASSCOM, along with other ecosystem players launched the National Digital Literacy Mission in India.

Intel has impacted over 1 Million learners through its Intel Easy Steps Digital Literacy program in India in 2012. Intel remains committed to working with the ecosystem and has several initiatives towards fulfilling the Government’s vision of having one e-literate person per household by 2020.

Reflecting upon the year gone by and looking forward into 2013 Sandeep Aurora, Director, Marketing, Intel South Asia said “2012 was an exciting year for Intel. Through the year, Intel has endeavored to provide a seamless and consistent computing experience to consumers and as we go forward into 2013 our commitment to innovation and market leading technologies is renewed. In India we will continue to scale our efforts under the National Digital Literacy Mission and urge our consumers to pursue their passions and creativity with the power of an Intel processor under the Go Do Something Wonderful campaign.”

2013 Predictions

Re-Inventing The Compute Experience

Intel foresees a renewed vigor in computing in 2013 with the emergence of a highly connected multi-device world landscape. The new generations today are experiencing computers for the first time, using intuitive input methods such as touch. Intel believes that traditional input devices such as keyboards and mouse will be challenged by new input methods like voice and gesture recognition. Tablets, convertibles and new devices will enter the market blurring the boundaries between PCs and tablets. The launch of the 4thgeneration Intel Core Processors will significantly boost performance in all devices from mobiles to tablets to Ultrabook convertibles for a better consumer experience.

The Indian market has shown a lot of potential for mobility devices and tablets in particular have caught the fancy of the young consumers. Intel’s high performance next generation processors are capable of changing the way people use and interact with computing systems. In 2012, Intel launched the 32nm Intel Atom Z2760 processor targeted at an array of Windows 8 tablets and convertibles with touch, capable of delivering an always-on, always-connected experience and all-day battery life. A series of tablets from Intel based on Core as well as Atom processors, are all set to take the market by storm in 2013. The latest Windows 8 tablets have begun shipping and in the first half of 2013 Intel shall also deliver the Android based designs to the market.

Consumerisation, Cloud And Big Data Will Engulf The Enterprise In 2013

2013 will be a turning point for cloud deployment in the APAC region. Cloud users will begin to demand standardised, open, interoperable platforms for cloud computing. As businesses begin to rely on the cloud for general business operations, the demand for unrestricted use - bringing data in and out of the cloud - will become a focus in 2013.

The increasing internet penetration means that in 2013 there will be new populations coming online who will look for newer ways to connect and share amongst themselves. Enterprises will also experience resurgence in connectivity, as employees look for better ways to create connections and work efficiently with colleagues.

A trend that is fast being touted as the ‘next big thing’ that will help the industry move forward is Big Data. Storing and analysing the massive amounts of user data to give near real time insights into customer behavior to tailor products and services to exceed customers’ expectations will gain momentum in 2013.

Technology and computing experiences today are pervasive – increasingly integrated into the fabric of our daily lives and our expectations and human desires for technology. The need to express ourselves, create, share, learn and protect our personal information is growing. We are at the beginning of what is another significant transformational moment for the personal computing experience as we move into 2013.