Dell Creates New Communications Unit

Dell is forming a new business unit focused on communications and mobile devices, the second restructuring for the personal computer maker in the past year. Dell said its new communication solutions unit will be led by Ron Garriques, the former Motorola executive, who was head of Dell consumer business. Dell’s consumer business will be combined with its small-and-medium enterprise unit and will be led by Steve Felice.

Dell spokesman David Frink said the change was announced internally yesterday. The news was first reported by the Wall Street Journal. Dell formally announced its entry into the mobile phone market last month. Its Mini 3 smartphone is being launched in China and Brazil this year.

Frink said the new unit will focus on developing hardware and software for communications devices of “various screen sizes”, including mobile Internet devices. Dell is the world’s No 3 PC maker.

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Last December, the company reorganised into business groups defined by market segments from one defined by region. (Reuters)