 "ASUS Targets India PDA Phone Market")
ASUS Technology has unveiled its mobile communication product strategy for India. The formal initiative to enter the Indian market has been kick-started with the launch of two PDA phones for business professionals.
ASUS India has announced that India Digital Lifestyle Distributors Pvt Ltd (IDLDPL) will distribute PDA-phones to large format and mobile phone retailers across the country. The company is also in talks with various mobile telecom service providers to bundle Asus PDA phones with their new subscribers. ASUS plans to initially target the top five metros—Bangalore, Chennai, Delhi, Kolkata, and Mumbai for the PDA phones in India.
“We see a huge potential going forward in the PDA phone market in India. We have leveraged our global leadership in the PC peripherals market acknowledged for quality well engineered products experience to develop best quality PDA phones for the Indian Market”, said Benson Lin, general manager, ASUS Asia Pacific region.
“By June 2008 we want to gain a significant market share and in the next two years become the No.1 PDA phone provider in India,” said Andrew Tsui, managing director, ASUS India. “India can expect to see a whole range of premium Asus PDA phones being launched in the next few months,” he added.
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