Asus India along with IDLDPL, (India Digital Life Style Distributors Pvt. Ltd.) has launched the PDA, ASUS P526, which packs power, affordability and style.
P526 phone has Windows Mobile 6 Professional, GPS and a host of messaging enhancements. ASUS has chosen 200MHz TI OMAP850 processor for power efficiency.
Surinder Saini, Asst Vice President, Sales-IDLDPL, said, “The ASUS P526 is definitely the trendy option for PDA users who want powerful performance coupled with a slim and fashionable outlook. IDLDPL has a very good chain of distribution system, I am optimistic that ASUS P526 will garner a very big market share soon.”
Saini added, “We believe in creating an aspiration value and image for the relevant target group and then having an attractive price as the surprise feature. Customer insights form the basis of our product development and enhancement process. Customers are delighted by the low cost of ownership backed by a customer experience, which connects with them emotionally. A study of evolving customer aspirations ensures that our products always retain their relevance and competitive edge for which I believe that this product would be counted upon as the best buy among the PDA segment in the approaching year, 2008.”
Altaf Ansari, Product Manager, PDA Business, ASUS India, said, “The ASUS P526 PDA is a stylish gadget for people on the move and who prefer to remain connected at all times through online communities, instant messengers, blogupdates, emails and files transfers. Productivity is also enhanced though built in applications like GPS.”


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