Business Objects Expands Mid-Market Solutions

Business Objects, the provider of business intelligence (BI) solutions, launched Business Objects Crystal Decisions, a new business intelligence product line for mid-size companies and expanded partner opportunities in this area. Now growing companies will have easier access to affordable business intelligence solutions that will help them improve processes, discover new opportunities, and gain a competitive edge.

“Large organizations have reaped significant benefits from business intelligence deployments over the last decade and, as it happens with many technologies, demand for these solutions is growing among companies of all sizes,” said Robert Anderson, research VP for small and mid-size businesses at Gartner. “We expect to see mid-market companies increasing their adoption of BI, as vendors offer more targeted products that are tailored for organizations with fewer IT resources and smaller budgets.”

Business Objects Crystal Decisions, Standard Edition is designed to introduce companies to the benefits of intelligent reporting, query, analysis, and dashboards in a single affordable solution that is flexible and fast to deploy.

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The Business Objects Crystal Decisions suite of mid-market products extends the business intelligence solutions Business Objects already offers mid-sized companies.

Business Objects’ partners and resellers are focused on the mid-market, to address the needs of small to mid-sized companies. In 2007, Business Objects plans to roll out a variety of new initiatives to expand the opportunities for partners in the mid-market and deliver a broader suite of mid-market BI solutions for customers.