 "Buddy Media Reports Growth As Social Software Investment Accelerates")
Buddy Media announced record growth for 2011, fuelled by winning more than 300 new customers, including some of the world’s most recognisable global brands such as Citibank, IBM, Volvo, New York Life, Yoplait, and the National Football League.
Buddy Media has doubled in size, from just over 100 employees in January 2011 to more than 225 globally today. The company scaled aggressively to meet demand and in 2011 opened new offices in London, San Francisco and Singapore.
Buddy Media will also move to a new 65,000 square foot space in New York’s SoHo neighborhood in February 2012.
“Over the course of 2011, Buddy Media remained intensely focused on building, supporting and selling the best social media marketing software on the market. This intense focus is the cause of all of these massive results,” said Buddy Media Founder and CEO, Michael Lazerow.
“I’m incredibly happy with Buddy Media’s product innovation and global expansion; it is the social marketing software of choice for the world’s largest brands and agencies to power their connections in this new, social world. The numbers speak for themselves and I’m excited for the rest of 2012, as the best is yet to come,” he added.
Additional significant milestones for Buddy Media in 2011 include:
Increased revenue by 2.5X.
Increased monthly software licensing fees by 250 percent on average for the top 20 Buddy Media customers. Increased monthly software licensing fees for all Buddy Media customers by 24 percent on average, indicating brands and agencies are expanding to use of multiple Buddy Media products.
Expanded user base of the Buddy Media social marketing suite to more than 91 countries.
Named the only social marketing software company to be a ranked a “best” vendor in all categories among 41 competitors according to analyst firm Gleanster.
Named a charter member of the developer programs for LinkedIn and Google+, making Buddy Media the only company to be named a charter partner for both these networks and Facebook.
The company Aaquired social commerce and analytics company Spinback, and integrated the technology in less than four months – ConversionBuddy gives customers the ability to tie social programs directly to sales and conversions. It launched a strategic partnership with comScore to help brands and agencies measure and maximise the value of their social marketing programs. It also launched ReachBuddy, which gives customers the ability to create social content for any website or blog.
According to comScore, social networking is the most popular online activity worldwide, accounting for nearly 1 in every 5 minutes spent online globally in October 2011. As brands continue to look for ways to leverage social activity, in 2012, Buddy Media will add new features, functionality and products providing new options for customers. In addition, Buddy Media has moved to a product release schedule of three major releases per year, in which the company will launch significant new innovations.
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