BPTP Deploys IBM PureSystems

IBM has announced that BPTP Limited, one of the leading Indian real estate company, has adopted IBM PureSystems to streamline its IT infrastructure and improve the overall home buying experience for its customers.

Established in 2003, BPTP, like India itself, has experienced rapid growth over the last decade. The company utilises business analytics to match the best properties with its customers. As urban centres around the country have ballooned, so too has BPTP’s storage, processing and overall IT infrastructure. Sustaining and building upon this growth required BPTP to find a better performing computing and storage solution that would enable a virtualised environment and at the same time help address the growing complexities posed by such a virtualised infrastructure.

To meet these challenges, BPTP selected IBM PureSystems for all of its processing and storage requirements. The flexibility, ease of use and scalability of PureSystems made it easy for BPTP to replace its existing infrastructure and create a virtualised solution around its existing SAP environment.

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“Our vision for future growth based on an unparalleled home buying experience for our customer, meant that we needed to deploy an IT infrastructure that fundamentally changes the experience and economics of the way we manage our IT,” said Sandeep Bedi, Director of Systems & Strategy, BPTP.

Added Vilakshan Jakhu, Senior Vice President and CIO, BPTP, “We chose IBM PureSystems because it seamlessly brings together all aspects of a traditional IT infrastructure - server, storage and networking components - ready to be managed on the cloud. Most importantly, the Flex Systems Manager ensures a centralised management of the entire IT infrastructure including the network, compute and storage layers.”

“As one of the earliest clients, BPTP’s selection of PureSystems clearly illustrates the real benefits companies can achieve by tightening the integration of hardware and software,” said Alok Ohrie, Vice President – Systems & Technology Group, IBM India South Asia. “By freeing up resources typically committed to infrastructure tasks, BPTP will be able to focus on innovations that can improve their customer experience.”