Bharti AXA Life To Streamline Customer Communications with Intense iECCM Framework

Intense Technologies, a Hyderabad-based enterprise software products company, announced that Bharti AXA Life Insurance, a joint venture between Bharti, one of India’s leading business houses with interests in telecom, agribusiness, insurance and retail, and AXA, world leader in financial protection, has selected Intense’s iECCM (intelligent Enterprise Customer Communication Management) Framework solution to streamline its customer communications.

The iECCM Framework is an integrated, intelligent customer communication management framework that enables enterprises to strategically manage Customer Communication. It deploys individual components like Bill Formatter, Output Manager, EBPP and Self-care and claims to operationally and strategically eliminate cost islands, enhance productivity and improve customer satisfaction levels.

“We are very excited to work with Bharti AXA and see this key project as a validation of the iECCM Framework’s solution scope and value proposition across the Insurance vertical.” Said Raghav Sahgal, CEO of Intense Technologies.

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“We already have Bharti Airtel as a preferred client for our iECCM Framework and I am really pleased to add another Bharti group company to our clientele. We are confident that Bharti AXA Life will gain a significant Return on Investment over the years by deploying our iECCM solution and experience a substantial reduction in its customer communication costs going forward. Intense’s agile customer communication solution will also complement Bharati AXA’s consistent efforts to deploy advanced IT solutions for building its brand image and enhancing its customer intimacy levels.” He added.

Mr. Tim Thomas, Chief Operating Officer of Bharti AXA Life said, “The implementation of a customer communication management solution within the very first year of operations reiterates our customer focus. I believe that this user-friendly solution from Intense will help us achieve our goal of offering our customers a more personalized experience. This solution will also improve our operational efficiency through intelligent printing and delivery options”.