Bharti Airtel Signs Managed Services Deal With Comviva

Telecom service provider Bharti Airtel has announced a managed services deal with Comviva, a provider of integrated VAS solutions for mobile operators in emerging markets. With the signing of this deal, Bharti Airtel now has a managed services agreement for its value-added services portfolio.

As part of this three-year deal, Comviva will manage around 2,000+ of Airtel’s VAS nodes across India from various partners, to meet defined service level agreements.

Atul Bindal, president, Mobile Services, Bharti Airtel, said, “Airtel continuously strives to improve the services it provides to its customers, whilst optimising overall business performance. With Comviva managing our full suite of value-added services, we anticipate enhancements in the service experience we deliver to our customers, the range of services we are able to deploy and the speed of new service roll-out.”

Manoranjan Mohapatra, CEO, Comviva, said, “Our success with Airtel Sri Lanka, a Greenfield operation, where we manage close to thirty value-added services, has given Bharti Airtel the confidence to outsource the management of its entire India VAS operations to Comviva. In addition to managing Airtel’s 2,000 VAS nodes – from a range of partners – we will also manage the complexities associated with the emergence of multiple technologies, different standards, applications and a myriad of content to help grow Airtel’s value-added service business.”

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