Banks Must Expand ATM Channels To Remain In The Competition

Ovum predicted the vision of a ‘cashless society’ will not become reality in the foreseeable future. The technology analyst expects cash to remain the primary method of retail payment by volume in the coming years.

Jaroslaw Knapik, Senior Analyst Ovum said, “While there are continuing predictions about the declining use of cash, and forms of payment that could take over, the majority of retail transactions are still being settled with cash. The amount of cash in circulation is constantly on the rise. According to the European Central Bank, the number of banknotes from the Euro zone is rising by around 9% per year.

“There are also over 40% more US dollar bills available compared to the beginning of the millennium. Given the fact that most cash is being distributed by ATMs, this channel is still expected to grow. Asia Pacific is the fastest growing market and accounts for over 40% of global ATM hardware shipments.”

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Ovum believes competitive banks need to maintain or expand their ATM channels. However, this needs to happen with a strong focus on efficiency as economic uncertainty is still a strong inhibitor to further growth.

“The growing cost of managing the ATM channel is driving further technology investments, with the major focus being on lowering the cost base. Banks need to look at cost-efficient management of the ATM channel through integration of the various service components,” said Knapik.

While existing overall ATM models are functioning reasonably well, Ovum believes there is still a huge opportunity for increased efficiency through, for example, integration of the support model (sub-contract field engineers, CIT, telecommunications), more accurate resource management of the network peak times and optimisation of hardware replacement strategy essentially creating a centre of excellence for the entire ATM channel management under one umbrella. Ovum expects this trend to accelerate in the coming years.

“Given the fact that vendors who are able to provide integrated services are emerging, such a reengineering of processes and the underlying infrastructure is becoming much more feasible to manage,” said Knapik.