AWS Launches Amazon Simple Email Service

Amazon Web Services (AWS), an Amazon.com company has announced Amazon Simple Email Service (Amazon SES), a scalable bulk and transactional email-sending service for businesses and developers. Amazon SES eliminates the complexity and expense of building an in-house email solution or licensing, installing, and operating a third-party email service. The service integrates with other AWS services, making it easy to send emails from applications being hosted on services such as Amazon EC2.

Through an API call, businesses can now access a high-quality, scalable email infrastructure to efficiently and inexpensively communicate to their customers. For high email deliverability, Amazon SES uses content filtering technologies to scan a business’s outgoing email messages to help ensure that the content meets ISP standards. The email message is then either queued for sending or routed back to the sender for corrective action. To help businesses further improve the quality of email communications with their customers, Amazon SES provides a built-in feedback loop, which includes notifications of bounce backs, failed and successful delivery attempts, and spam complaints.

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“Customers have consistently asked us for the ability to send large quantities of high-quality email from Amazon EC2. Amazon SES makes it very easy for businesses to send email from applications running on Amazon EC2 and other AWS services,” said Adam Selipsky, Vice President, Amazon Web Services. “With Amazon SES, businesses no longer have to worry about the details of building and maintaining their own email-sending solution or negotiating and paying for expensive outside email services. Instead, they can focus on improving customer communication and reducing costs.”