Arvind Selects Oracle Retail To Support Growth Plans

Megamart, the apparel discount chain from Arvind Brands, has selected Oracle Retail merchandising, planning, supply chain and stores applications to support its aggressive growth plans as it seeks to achieve a leading position in fashion and value retailing in India.

The company recently opened the second of its large format value stores, Megamart Outlet Centre, in Pune (the first being in Chennai) and plans to establish more than 250 large and small format stores across the country over the next three to four years at an investment of over $100 million.

Oracle Retail will help support these plans by providing Arvind Brands with an integrated, scalable platform to manage its retail processes ranging from supply chain to stores. Oracle Retail and other business applications will be deployed through Arvind’s network comprising a centralised distribution centre and other regional distribution centres across India.

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With this deployment, Arvind expects to increase its inventory turns, improve its forecast accuracy, enable shorter replenishment lead times and overall improve its service levels to the current 93 Megamart stores and Outlet Centres. This will ultimately help ensure that customers at Megamart stores will find the brands, styles and sizes they are looking for.

“Upon evaluating the retail software market, we identified that the best practices embedded in Oracle Retail applications will help us in many ways, including creating a product mix based on our customers’ buying patterns and forecasting customer behavior based on historical data. Oracle Retail will give us a head start as we plan our stores network,” said J Suresh, CEO, Arvind Brands and Retail.