APEJ Enterprise Apps Software Market To Boom: IDC

The enterprise applications software market in the Asia/Pacific excluding Japan (APEJ) region registered a 22.5 % growth in 1H 2010 compared to 1H 2009, according to the latest IDC Asia/Pacific Semiannual Enterprise Applications Tracker. The healthy growth in 1H 2010 was largely due to organisations’ increasingly focusing on productivity, business process optimisation, and integrating different business processes to achieve end-to-end process visibility. IDC expects the positive momentum to continue and thus revised the market growth rate for 2010 to 16.8% from IDC’s last forecast of 15.4% in May 2010.

“Customers continue to place heavy emphasis on ROI, business process transformation, multiple delivery options and faster time-to-value. We are also seeing continued growth of social media usage, as well as increasing focus on the human aspects of business process in the enterprise. IDC expects strong integration of business applications to social media and collaboration platforms with the aim of improving business productivity,” says Praveen Sengar, Research Manager of IDC’s Asia/Pacific Enterprise Application Software.

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Key points from the study include:

• India and the PRC drove the momentum in the region with large deals achieved in the Government, Utilities and Telecom sectors. Singapore and Indonesia stood out in the SEA region too, with Retail, Manufacturing and other verticals like Food & Beverage, and Agriculture contributed the largest share. ANZ region also witnessed growth, with local Government, Insurance and Mining taking the lead.

• Organisations remain focused on core application modules like financial accounting, enterprise asset management and human capital management. Inventory management and production planning was also in demand as organisations continue to look at supply chain optimisation. CRM deployment continued with strong integration to other back-office systems.

• Application vendors continue to embed analytics into applications to make the business process more intelligent by providing real time value from the captured data.

• Strong momentum is occurring in enterprise mobility with organisational interest in extending core business applications to mobility platforms, particularly in markets like India, Australia and China.