AMD Selects HP For Cloud Datacentre

HP has announced that AMD has improved business efficiency and streamlined operations by consolidating its worldwide datacentres and standardising on HP Networking solutions.

AMD’s computing and graphics technologies run a wide range of computing devices – such as personal computers, game consoles and servers – all of which power internet and business operations spanning cloud computing and virtualisation environments throughout the world.

With 18 datacentres worldwide, AMD recognised the need to consolidate its infrastructure to optimise resources as well as improve power and cooling efficiency. The HP 12500 Switch Series and HP 5820 Switch Series will be used in AMD’s newest private cloud datacentre, where the company makes heavy use of virtualisation and cluster technologies.

“We were experiencing suboptimal business operations due to infrastructure sprawl,” said Farid Dana, Director, IT, Global Infrastructure Services, AMD. “HP Networking’s open, standards-based architecture offered us the flexibility to easily integrate solutions and expand our infrastructure while leveraging existing investments.”

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Additionally, AMD deployed HP server solutions, including HP ProLiant BL465c G7 servers with AMD Opteron 6200 Series processors, to help improve the compute power of its internal engineering cloud, which performs up to 40 million engineering simulations per month. The HP server platform supports AMD’s virtualised environment as well as the company’s business applications and services.

Implementing HP Networking and server technologies helped AMD reduce its datacentre footprint by more than 50 percent while increasing network capacity and improving performance. AMD plans to upgrade other sites with HP Networking hardware in the near future.

AMD also engaged HP Critical Facilities Services (CFS) to build a new datacentre. HP CFS provides consulting, design and assurance services for building new or retrofitting legacy datacentres. Working with HP CFS, AMD designed the datacentre from the ground up to meet changing business requirements with lower facilities capital and operating costs.