AMD Aims To Capture Tier 2 Market In India

AMD India recently announced a road show that will showcase AMD’s dual core technology across non-metro cities. According to AMD, it is an ambitious project to double its market penetration by reaching out to 60 cities across the country to address the fast growing SME (Small & Medium Enterprises) market and home consumers, spread over a two-month period.

Haresh Bharia, director, Channel Sales, AMD India shares his excitement about this new venture and AMD’s expectations from the same in an exclusive one on one with Biztech2.

What prompted AMD to undertake a road show at this time?

This is the first time AMD is doing an event on such a big scale and we are really excited with the response we are witnessing. We feel road show is the way to reach out to a larger customer base in a short span of time. We feel the timing is perfect and this is the right time to do any promotional programmes in our country as the festive season is the time when people become more generous spenders and as it is believed to be the time of discounts. Moreover, our product positioning is great in the market now and we feel that we are now ready to face the market at a bigger and faster scale.

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How do you feel a road show would help you reach far and fast?

I have to mention here that we have singed Rashi peripherals recently as our national distributor and we are together doing this programme. AMD, with the help of its channel partners intends to reach the benefits of technology adoption to non-metro markets, by offering first hand experience of AMD’s customer centric products and innovations. Through road shows we can provide the touch and feel experience to the people in non-metros where we do not have shops or showrooms.

AMD offers a wide portfolio of processors for desktop and server applications, which deliver unique benefits to customers in the form of performance per watt per Rupee, and an enhanced user experience, in graphics intensive applications like Microsoft Windows Vista. AMD’s dual-core processor is the first native dual-core with the capability to run multimedia and security applications with outstanding performance, simultaneously. Through road shows we see the possibility to get these technologies to the people right up to them in their own city.

What products are you actively promoting in the road show?

The road show will focus on processors and chipset based motherboards. We believe that these are the two elements that have changed in terms of a machine. Thus these are the two product categories that are being focused in the road show presently.

How is the road show progressing and what’s next?

The number of cities we have targeted are 60 and some of the major cities targeted for the road show are Delhi, Agra, Chandigarh, Amritsar, Jammu, Ludhiana, Shimla, Ajmer, Bikaner, Jodhpur, Udaipur, Jaipur, Kota, Lucknow, Kanpur, Kolkata, Bhubaneswar, Ranchi, Patna, Guwahati, Cochin, Trivandrum, Calicut, Bangalore, Mysore, Hyderabad, Visakhapatnam, Chennai, Mumbai, Pune, Ahmedabad, Surat, Baroda, Indore, Nagpur etc. We have so far already covered approximately 36 of them.

Next we have planed more than one activity at some of the major cities in the two-month period and we are seeing good response in all the cities - metros and non-metros alike. We also are planning more distributor programmes for the next quarter.