 "Airtel Broadband & Telephone Services Is Now Telemedia Services")
Bharti Airtel has announced the renaming of its Broadband & Telephone Services business to Telemedia Services. This strategic name change is in line with Bharti Airtel’s growing focus on new media solutions and its foray into IPTV and DTH businesses.
Bharti Airtel now intends to harness the convergence environment by introducing media solutions to its over 50 million customers. The DTH business and SMB vertical along with the mainstream broadband and voice business would now form the clear thrust areas for Telemedia Services.
Manoj Kohli, CEO and president, Bharti Airtel said, “The change of name is in line with our strategic intent to change the face of this business with the advent of media and SMB solutions."
“This year promises to be an exhilarating journey for Telemedia Services. While we are committed to lead the broadband revolution in the country, our focus is also on new opportunities such as IPTV & DTH which would provide media solutions to our class and mass customers, while our SMB will provide us with another opportunity to leverage our integrated play and offer a one-face to customer. The media sector should prove to be a significant growth engine for us in future, said, Atul Bindal, president - Telemedia Services, Bharti Airtel.
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