 "Aircel Implements Oracle Software To Support Growth")
GSM mobile operator Aircel has implemented multiple Oracle applications to help drive its aggressive growth plans. Aircel plans to expand its operations to at least seven more states this month and also launch WiMAX services soon.
The Oracle applications - including components of Oracle Communications Service Fulfillment Suite, Siebel CRM, Oracle Fusion Middleware, Oracle Database and Oracle Real Application Clusters - will help Aircel quickly launch its operations in new markets and provide a platform to offer new services, build stronger brands and lower operational costs.
Wipro completed the above implementation for Aircel in less than five months.
Oracle Communications Software Powers Aircel
Aircel has deployed components of Oracle Communications Service Fulfillment Suite including Oracle Communications Service Activation, an automated platform for activation of complex services in a streamlined manner across multiple technology domains for both wireline and wireless service providers.
With Siebel CRM, Aircel can integrate internal business and customer-facing processes for better customer service. By providing a real-time, 360-degree view of the customer, and by sharing customer data across all channels and customer-facing departments, such as sales, service, call centre and marketing, Siebel CRM enables Aircel to provide a unified customer experience and helps the company aggressively acquire and retain customers across its various lines of business.
Aircel has also implemented Oracle Identity Management, a component of Oracle Fusion Middleware that allows Aircel to manage the end-to-end lifecycle of user identities across its various departments. The company expects Oracle Identity Management to help it realise significant cost savings by automating provisioning of user accounts, reducing help desk calls, streamlining compliance audit and reporting, consolidating identity silos and allowing rapid integration with enterprise applications.
With Oracle Enterprise Applications Integration Services, Aircel will be able to reduce the time and cost associated with integrating business applications with a comprehensive set of solutions based on a service-oriented architecture (SOA).
Finally, Aircel has used Oracle Database to standardise its IT infrastructure and manage it more efficiently. The use of Oracle Real Application Clusters has helped Aircel achieve the performance, high scalability and fault tolerance required for continual system operations.
“To maintain an edge in the competitive communications industry, we are investing in expanding our pan-Indian operations. Oracle offers us the competitive advantage of reaching the market faster with integrated solutions - and saves us time and money otherwise spent on managing multiple vendors. In addition, the flexibility and scalability of Oracle’s applications and infrastructure will enable us to meet our aggressive growth plans and rapidly launch next-generation services,” said Ravinder Jain, chief information officer, Aircel.
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