 "Aircel Goes Live On Oracle Communications Services Gatekeeper")
Communications company Aircel has teamed with Oracle to deploy Oracle Communications Services Gatekeeper and Oracle Fusion Middleware to provide a scalable and personalised content delivery platform for new revenue generation.
Aircel has once again collaborated with Oracle Communications to cope with the business expansion, having previously deployed Oracle Communications service fulfillment software, Oracle’s Siebel CRM, Oracle Fusion Middleware and Oracle Database.
With the Oracle deployment, Aircel will be able to offer a new, personalised, multi-channel content portal where customers can access a large catalogue of images, music, videos, games, news and regional services. The service provider will now support flexible billing and delivery models that will allow customers to manage real-time content, searches and subscription offerings via short message service (SMS) requests, interactive voice response (IVR) and the multi-channel portal.
Additionally, Oracle Communications Services Gatekeeper will enable Aircel to offer a secure partner self-service Web portal that will make it easier for third-party content providers to rapidly onboard and scale their content and applications, and manage offerings within their own micro-portals. The company will also be able to support new and flexible pricing strategies and accelerate the development of new communication applications.
The deployment will allow Aircel to monetise and generate incremental revenue from its network by managing and delivering message-based campaigns to its subscribers, and by offering users personalised content based on their home’s location or circle, their demographic profile, their handset type, or by an analysis of their usage history.
Oracle partner, Wipro Infotech, led the successful implementation of the solution, along with Oracle Communications Consulting.
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