Adobe Systems Outlines 2012 Growth Strategy For India

As part of this strategy, the company has further expanded its focus on enterprise customers and announced the appointment of Kulmeet Bawa as Director – Enterprise Business, India & South Asia. To capitalise on the burgeoning opportunity in India for digital media and digital marketing solutions, the enterprise team led by Kulmeet will focus on seven important vertical sectors which include BFSI, Media and Entertainment, Telecom, Manufacturing, IT/ITES, Retail and Government.

Prior to joining Adobe, Bawa served Microsoft India as Director of Government and Healthcare business. He joins Adobe with over 20 years of experience in management and leadership roles at organisations such as Sun Microsystems as well as the prestigious Armoured Corps of the Indian Army.

More from Biztech

Future Group - Reliance Retail Deal approved by CCI RBI ban on cryptocurrencies takes effect; prohibition could force investors to tap the black market

Commenting on Adobe India’s growth strategy for 2012 and Bawa’s appointment, Umang Bedi, Managing Director, South Asia said, “We see two distinct phenomena driving our growth in 2012 and beyond. One is the rise of India’s creative economy and two, the evolution of Indian enterprises to become true Digital Enterprises. And for both these phenomena, Adobe is uniquely positioned to help its clients not only create compelling digital content and experiences, but also manage and monetise those content and experiences.”

“We are gearing our structure towards bringing the right mix of our digital media and digital marketing solutions to clients with a deep understanding of the unique challenges and opportunities of businesses in these sectors. We are delighted to have a proven leader like Bawa join Adobe to bring his expertise to our customers in the enterprise segment,” he added.

To capitalise on large opportunities across the country, Adobe has announced geographical expansion by appointing regional territory managers in cities including Hyderabad, Chandigarh and Ahmedabad. The company is also revamping its current channel partner program and will be rolling out its third generation program called Adobe Partner Connection (APC) in the month of March. The new program is expected to help Adobe and its channel partners increase the reach of its products across the country and help partners capitalise on the tremendous opportunity in the Indian Market.

Kulmeet Bawa, Director, Enterprise Business – South Asia said, “I am extremely delighted to join Adobe and very bullish about the tremendous opportunity that lies ahead for the company to extend its leadership both in the digital media as well as the digital marketing space. As Indian enterprises continue their journey of transformation to become digital enterprises, making them even more globally relevant and competitive, Adobe is poised to play a key role to partner with them. I am looking forward to being a part of this journey.”