 "Adobe Launches Platform For Customer Experience Management")
Adobe Systems Incorporated has announced its new Adobe Digital Enterprise Platform for Customer Experience Management (CEM). The platform enables enterprises to build immersive, multi-channel digital interactions for today’s social and mobile customers. A significant milestone in the delivery of its CEM vision, the new offering by Adobe gives enterprises the ability to bring together marketing and IT to deliver engaging, authentic solutions that increase brand loyalty and bolster competitive differentiation.
Additionally, Adobe is delivering a new set of Customer Experience Solutions, built on the Adobe Digital Enterprise Platform, to help marketers and line of business executives drive personalised, targeted connections and campaigns both online and offline. For IT organisations, the platform helps to optimise customer interactions across all lines of business. With this comprehensive offering for both marketing and IT, enterprises can now drive transformation of customer experiences for acquisition, retention, and brand advocacy.
Adobe’s new offering is a modular, open, standards-based platform for delivering engaging digital solutions across social, Web, mobile, and print channels. It provides enterprises a unified foundation to make, manage and deliver multi-channel digital experiences leveraging HTML5, Adobe AIR, Flash Player, and Adobe Reader.
Additionally, it includes integration with the Adobe Online Marketing Suite to optimise digital marketing campaigns and personalised digital experiences across all marketing, sales and service delivery channels.
Mobile application development gets a boost through integration with Adobe Flash Builder and Flex. Integrated with the Adobe Digital Enterprise Platform, Flash Builder 4.5 and Flex 4.5 now include new support for building mobile applications for Android devices, BlackBerry PlayBook, iPhone and iPad. With smartphones and tablets proliferating in the enterprise, IT organisations are looking for a way to more efficiently build, deliver and support applications across a broad range of devices and platforms. Using Flash Builder and Flex, enterprises can now use one tool, one framework and one codebase to create high-performance applications that run on the Web, desktops and top mobile platforms.
“The ability to deliver superior customer experiences has become the imperative in achieving competitive advantage. The Adobe Digital Enterprise Platform provides a complete foundation for enterprises to truly engage with customers at every point of interaction, through solutions that are easier to use, more effective and productive, and more apt to delight the customer and promote brand loyalty,” said Rob Tarkoff, senior vice president and general manager, Digital Enterprise Solutions, Adobe.
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