Accenture Mobility Business To Serve Mobile Operators, Enterprises

Accenture has established a global mobility business designed to help both mobile operators and enterprises easily and cost-effectively develop and deploy new, revenue-generating mobile applications to their customers.

The new business, called Accenture Mobility Operated Services, will offer a mobile ‘services store’ that includes the design, delivery and management of a broad portfolio of vertical mobility applications using Accenture’s software platform for mobile applications. These are ready-to-deploy mobile applications that encompass money management, voucher and ticketing, mobile data collection, and many other business- and consumer-related services.

A key market differentiator of this new business is Accenture’s Service Delivery Platform (SDP), which reduces the initial high costs of IT and infrastructure setup while minimising the risk and complexity of managing multiple connections to third parties. Accenture’s SDP combines hardware, software and services into a common architecture that enables cross industry enterprises to create and deliver solutions across different networks.

“Service providers and enterprises are increasingly looking to harness advances in wireless technology to provide a set of high value mobile services to their customers. Accenture Mobile Operated Services provides a flexible platform that enables a variety of industry-specific mobile applications while supporting open APIs for third-party application development,” said Curtis Price, programme vice president, infrastructure services, IDC.

Accenture has launched the business in Italy, with plans to expand in Europe, the Americas and the Asia Pacific region during 2009.

Accenture Mobility Operated Services will initially target the communications, financial services, resources, retail, automotive, and public-service sectors, although Accenture Mobility Operated Services can be used by an enterprise in any industry. Pricing will be transaction- or subscription-based, with costs based on clients’ business volume, such as number of subscribers, devices, or transactions.