Mahindra SUV codenamed U301 to be launched in India as the TUV300

The latest brand to jump onto the compact-SUV bandwagon is Mahindra. The SUV, codenamed U301, was spied testing last year. The sub-4m car looks like it’s built on the lines of the Bolero but is based on an all-new platform, says Mahindra.

The Mahindra TUV300 will be powered by a 1.5-litre three-cylinder mHawk engine mated to a 5-speed manual transmission. While Mahindra claims that the TUV300 will be a ’true SUV’ and not just a soft-roader, it will not be launched with 4WD.

The TUV300 looks boxier and obviously, more compact than the Bolero " a hot seller in the market (around 5,000 units of the Mahindra Bolero are sold every month). Pawan Goenka, executive director, M&M Ltd said, “Today, Mahindra has the strongest equity in the SUV segment in India. In our ongoing automotive journey, we identified a need for a tough, bold and masculine SUV and our customer clinics have confirmed that the TUV300 delivers on these parameters. I am confident that the Mahindra TUV300 will follow in the footsteps of its illustrious predecessors to evolve into an iconic brand for Mahindra”.

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The TUV300 will be manufactured at Mahindra’s Chakan plant and is slated for a September 2015 launch.

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