Mahindra Mojo launched in India at Rs 1.58 lakh

Mahinda has launched its much awaited quarter-litre motorcycle, the Mojo at Rs 1.58 lakh (ex-Delhi). This is an introductory price from Mahindra and will be valid till this Diwali. The Mojo is simultaneously launched in Bengaluru, New Delhi, Mumbai and Pune and will be available in 10 select dealerships in its first phase. While the first 100 Mojos have already been pre-booked through invitation, the bookings have started at Rs 10,000 (some dealerships report the booking amount to be Rs 20,000).

The Mojo comes with a 295cc single cylinder engine producing 27PS of power and 30Nm of torque with a top speed of 147kmph. It has a long wheelbase and gets a set of Pirelli Diablo Rosso II tyres. The Mojo will be available in three colours- Glacier White, Charcoal Black and Volcano Red.

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At the launch, Dr Pawan Goenka, executive director, Mahindra & Mahindra Ltd said, “All of us at Mahindra are extremely proud of the Mojo. It has been developed in-house, with inputs from global partners and is designed to be on par with global products in this class. Mojo leverages deep consumer insights to serve many distinct needs of passionate biking enthusiasts. Testimony to this, is the fact that we already have 100 invite based pre-bookings for the Mojo.”

Rajesh Jejurikar, president & chief executive " Farm Equipment & Two Wheeler Division said, “We are confident that Mojo will be an iconic brand. We are overwhelmed with the response so far from both experts and customers.”

At this price point, the Mojo will compete with the KTM Duke 200 and the Honda CBR250R. We’ve already ridden and reviewed the Mojo. Scroll down for more stories on the new Mahindra motorcycle.

More from OVERDRIVE on the Mahindra Mojo:

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